Professional real estate realtor showing her client their dream home at the conference table in her office.

Real Estate commercial photography at it’s best.  Notice the color scheme throughout this image?

 Image courtesy of Jamie Solorio Photography

 

Why is marketing so important?

“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~ Sergio Zyman

Marketing is one of the most important things a business can do.

Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers.

 

How can commercial photography help? And what is a commercial photographer exactly?

“Commercial photography is the creation of images to be used by businesses for selling or promoting their brand. This usually falls into the category of product or lifestyle imagery. A commercial photographer has the goal of positioning the brand in the minds of the viewers through a single, or series of photographs. A great commercial image is something memorable, with mass appeal, and a clear message.” -Peter House, Staff Writer and Commercial Photographer for Fstoppers.

 

Create Visual Appeal

Presenting your business visually will provide greater impact, especially when supported by quality design, copy and illustration.

In fact, a recent poll found that 37% of marketers stated that visual marketing was the most important forms of content for their business. –Brian Dean

Good photography is required to effectively promote or sell your business products, services, people, or ethos.

 

Visual Guidance

To begin, I like to get an idea of what photographic style you are looking for to be a good representation of you and your company.

I will ask you for reference images to help me create an attractive aesthetic for your advertising and marketing material needs.  A ‘Mood Board’ is one way to do this.  When creating your own Mood Board, be sure to think of the following items below in this nice easy check list.

  • Color Theory
  • Attractive backgrounds
  • Editorial lighting 
  • Genuine emotion 
  • Telling an uplifting story efficiently 
  • Composition with room for copy
  • Community

Need more visual content inspiration?

Pintrest

Squarespace

Instagram

 

Are you looking for updated professional photography for your website?

Photography ranging from head-shots, story telling imagery, product photographs, food photography and any other needs for your promotional marketing.

With my creative direction and photographic services, I can help you create a bank of personalized images to aid your direct marketing campaigns.

 

Examples of My Work.

Robin Fator Creative

Dignity Health (not all images)

Haedrich & Co., Inc. (see images below)

Lassen Community College – Susanville, CA (not all images)

UAG

Oxygen Plus X

LA Fashion Magazine

Into the Dark Room

Dark Pony Designs

Sexy Hair-Faux Bob

Other Examples

 

Are you finding it is getting harder to stand out in direct marketing?

If so, please Please contact me at jamiesoloriophoto@hotmail.com or 530-355-5272 for more information.

Thank you so much Haedrich & Co., Inc. for letting me take your commercial real estate agents updated portraits for your website.  Below I have a selection of the images I took around your Redding commercial real estate office.  Have to say, you guys are a good looking team of real estate professionals.  My husband and I are pretty good friends with Chris Haedrich, and we both adored his bow tie.  He looks so sweet and honest, which is a good representation of who he actually is.

xoxo,

Jamie